Indoor Semantic Map

Our ISM technology guides people using visual reference points rather than maps, making indoor wayfinding feel human.

How it works

Directions to

Gate 41B

You'll arrive in about 4 minutes

From your location

Pass in front of Starbucks

a starbucks coffee shop with a starbucks sign above the entrance

Continue to Pret A Manger

a starbucks coffee shop with a starbucks sign above the entrance

Continue to the ATM

a close up of a payphone on a wall

Real-time data update

Our conversational agent is automatically updated with the latest available data, without human work

APIS

Websites & Mobile apps

Social networks

Human-like guidance with ROI

Better wayfinding drives real business value

4.9/5

passenger satisfaction

70%

reduction in seasonal hiring

82%

of conversations use ISM

What you see is where you go

Passengers understand where to go using visual environment around them

Human style
landmark-based guidance

Directions based on visual landmarks, not micromoves. First steps are crystal-clear; long routes are condensed.

Escalators, elevators, cafés, shops as anchors

Adaptive to time and constraints

Contextual
answers

Instant answers about gates, lounges, services, brands and promotions — scoped to zone and eligibility.

Flight, zone and profile awareness

Eligibility (priority pass, lounge)

Integrate our ISM in your existing systems

REST API with SDKs (JavaScript, Python) and Webhooks

OAuth 2.0 / API keys, scoped by venue and zone

SLA options for production deployments

They Trust us

First time, first try with an AI for our passengers. So far pretty impressive and useful.

Head of Passenger Department

Marseille Provence Airport

Hubway empowers us to keep passengers informed and guided throughout our terminals - anytime, anywhere, in over 30 languages. This service eases the workload of our frontline teams, enabling them to focus on passengers who need the most assistance and delivering a smoother overall customer experience. The Hubway team is highly responsive, agile, and truly results-driven

Innovation Manager

Marseille Provence Airport

We’re collaborating with Hubway to imagine the best way to guide our customers in-store tomorrow. Their talented team and semantic mapping technology offer a smart, promising solution to elevate and personalize the shopping experience.

Chief Product Officer

Galeries Lafayette

Allowing passengers to use Hubway at Paris Beauvais Airport is an opportunity to improve the customer experience throughout the platform, wherever the passenger stands. Hubway should also be a innovative solution to promote and simplify access to the airport's shuttle service, Aérobus, the shuttle service between Paris and the airport. Hubway should inform passengers about schedules, departure points, travel times and ticket options in multiple languages even with languages that are not frequently spoken

Customer Experience Manager

Paris Beauvais Airport

Built to make large public spaces
feel intuitive

They Trust us

First time, first try with an AI for our passengers. So far pretty impressive and useful.

Head of Passenger Department

Marseille Provence Airport

Hubway empowers us to keep passengers informed and guided throughout our terminals - anytime, anywhere, in over 30 languages. This service eases the workload of our frontline teams, enabling them to focus on passengers who need the most assistance and delivering a smoother overall customer experience. The Hubway team is highly responsive, agile, and truly results-driven

Innovation Manager

Marseille Provence Airport

We’re collaborating with Hubway to imagine the best way to guide our customers in-store tomorrow. Their talented team and semantic mapping technology offer a smart, promising solution to elevate and personalize the shopping experience.

Chief Product Officer

Galeries Lafayette

Allowing passengers to use Hubway at Paris Beauvais Airport is an opportunity to improve the customer experience throughout the platform, wherever the passenger stands. Hubway should also be a innovative solution to promote and simplify access to the airport's shuttle service, Aérobus, the shuttle service between Paris and the airport. Hubway should inform passengers about schedules, departure points, travel times and ticket options in multiple languages even with languages that are not frequently spoken

Customer Experience Manager

Paris Beauvais Airport

Built to make large public spaces feel intuitive

They Trust us

First time, first try with an AI for our passengers. So far pretty impressive and useful.

Head of Passenger Department

Marseille Provence Airport

Hubway empowers us to keep passengers informed and guided throughout our terminals - anytime, anywhere, in over 30 languages. This service eases the workload of our frontline teams, enabling them to focus on passengers who need the most assistance and delivering a smoother overall customer experience. The Hubway team is highly responsive, agile, and truly results-driven

Innovation Manager

Marseille Provence Airport

We’re collaborating with Hubway to imagine the best way to guide our customers in-store tomorrow. Their talented team and semantic mapping technology offer a smart, promising solution to elevate and personalize the shopping experience.

Chief Product Officer

Galeries Lafayette

Allowing passengers to use Hubway at Paris Beauvais Airport is an opportunity to improve the customer experience throughout the platform, wherever the passenger stands. Hubway should also be a innovative solution to promote and simplify access to the airport's shuttle service, Aérobus, the shuttle service between Paris and the airport. Hubway should inform passengers about schedules, departure points, travel times and ticket options in multiple languages even with languages that are not frequently spoken

Customer Experience Manager

Paris Beauvais Airport

Built to make large public spaces
feel intuitive